New Words

1. revenue – the total amount of money a business earns from its activities
2. competitor – a company that sells similar products or services to yours
3. strategy – a plan for achieving a business goal
4. workforce – all the people who work for a company or in an industry
5. headquarters – the main office or centre of a company
6. merger – when two companies join together to become one
7. incentive – something that encourages a person to work harder or buy something
8. campaign – a series of planned activities to achieve a business or marketing goal
9. subsidiary – a company that is owned or controlled by a larger company
10. shareholder – a person who owns shares in a company
11. turnover – the total amount of money a company earns in a period
12. penalty – a punishment, usually a fine, for breaking a rule or contract

Verbs (8)

1. expand – to grow or become larger
2. launch – to introduce a new product or service to the market
3. invest – to put money into something in order to make a profit
4. retain – to keep something or someone, especially a good employee
5. compete – to try to be more successful than another company or person
6. motivate – to give someone a reason to work hard or take action
7. analyse – to examine something carefully in order to understand it
8. generate – to produce or create something, especially money or ideas

Vocabulary Lesson

Business_English_B1_Lesson2_General_Interactive

Lesson Plan

Business_English_B1_Lesson2_General